Archive for the ‘Make-up’ Category

HOW TO: Sleek Eyes for a Night Out


There are a ton of holiday parties on the calendar this month, and there isn’t always enough time to create a new makeup look in that short, precious window between work and that night’s event. Luckily, day eyes can easily transition to a sleek and sophisticated evening look with a few simple updates.


Using the darkest purple in the Femme Couture Smokey Eyes Palette (third down on the left side),  smudge the shadow along your upper lid line, blending with the previous liner. This will create a softer, smokier look. Layer the purple until it reaches the intensity you desire.



Apply a bright purple (second down on the right side of the palette) across entire lid up to the crease of your eye, blending outward with the brush.



To highlight those peepers and add a little sparkle, dab the champagne shade in the corners of each eye. This will make you look bright, alert, and ready to celebrate.


Don’t miss our tutorial on how to get this overall sleek and sophisticated night look

Gift Guide For The Ladies

I don’t know about you, but when I’m doing my holiday shopping I live for gift guides! I always find cute presents for my family and friends that I would never have thought of, and if I’m being honest here – a gift (or three) for myself.

Check out our suggestions for the ladies on your list. Maybe you’ll find something you wouldn’t mind finding under your own tree. Tis the season for giving, right?


1. Femme Couture Eternal Color Self-Adjust Blush
2. Femme Couture Lip Luster Lip Gloss 
3. DCNL Crystal Flower Mini Combs
4. Selfie Pink Brush
5. Hot Shot Tools Pink Titanium Curling Iron
6. FingerPaints Glitz Manicure Kit
7. Femme Couture Fake Lash Mascara
8. Vintage Glam Glamorous Hair Essential Kit


1. Femme Couture Glossy Prime Wear Long Lasting Lip Creme
2. So Gorgeous Pump Up the Volume Gift Set
3. FingerPaints Black Wrap Watch
4. Femme Couture Color Made Easy Shadow Effects Trio
5. Femme Couture Eye Drama Liquid Glitter Eyeliner
6. Jilbere Limited Edition Rock ‘n Studs Flat Iron
7. Jilbere Limited Edition Rock ‘n Studs Hair Dryer
8. FingerPaints Limited Edition Patent Leather Manicure Kit



1. Palladio Liquid Eyeliner 
2. OPI Wrapped Wild for the Holidays Gift Set
3. Femme Couture Moon Glow Shimmer Shadow
4. Precision Beauty Eyelash and Brow Set
5. Andrea Accents lashes
6. Ion Keratin Heat Styling Cream
7. CHI Elite Chevron Metallic Flat Iron 

DIY Style File: Every Day Sleek & Sophisticated Look

Sleek and Sophisticated Tutorial

We’re back with installation #2 of our DIY Style File series! This look is all about timelessness and versatility. You can effortlessly take it to the office, the PTA meeting or girls night.

The signature piece here is the straight and low pony. The secret: use a flat iron to straighten hair and a smoothing hairspray like Beyond The Zone Smooth Criminal. This way, when you pull hair back into the low-slung ponytail, you’re not fighting with any natural waves or bumps.


Because your hair is pulled back and away from the face, your eyes and lips will be on center stage. Have fun with that!

Line your eyes with Femme Couture Liquid Eye Liner in Black and finish out with a small wing corners. Apply Ardell Natural Lashes once the liner is completely dry. Tip: Use tweezers to apply for more precise placement. Check back next week for the full eye makeup tutorial!


You’ll want to add a hint of color and shine to your lips. It’s okay to go a bit bolder in color choice with these Femme Couture Shiny Color Crayons. They’re like a cross between a gloss and a stain, so the color won’t be over-the-top. Bonus: they’re also extra moisturizing.



And for a twist on safe basic beige nails, add slanted black tips. So simple and such a quick way to dress up your everyday look without a lot of effort.



DIY Style File: Every Day Classic Darling Look


Welcome to our first DIY Style File! We’re excited to share easy, fun ways to find your own DIY style.

Start first, by picking a fun bold-patterned blouse and layer with a cozy sweater in a softer, subtler color to add depth and contrast.

Next, you’ll need to add the same attention to layering and depth but this time, for your eyes. The Femme Couture Smoky Nude Palette will do the trick for a luxe velvety soft look with just the right amount of drama for day wear. You can even add some fake lashes for extra umph. We like these Ardell Natural Eye Lashes. Don’t forget the brows. Try Beautique Brow Pencil in Brunette. The full tutorial on eyes will be posted next week. Be sure to check back for details!


Because the eyes are the focal point for this daytime look, keep lips soft and natural. Try Femme Couture Matte Lip Creme in Honey Nude.


Probably our favorite part of this look is the hair because we absolutely LOVE using the BeLissPRO Curl Genius. I am serious when I tell you it has changed my life! I have purchased just about every type of curling implement known to man – hot curlers, tapered irons, basic curling irons, foam rollers, etc. Either I don’t have the patience to deal with the time it takes or I end up burning my fingertips when I get to the back part of my hair (which I have dubbed “no-man’s land”). Anyway, I can curl my entire head of hair in 10 minutes or under. Seriously. Curl after perfect curl. Plus, it’s just fun to watch how it works!



As you can see, anywhere you can put a bow on it, you should. From the hair, the bag and – our favorite – the nails! Again, be sure to come back for the full tutorial. You won’t want to miss it!


If you try any of the DIY Style File techniques, we’d love to see them! Be sure to use #DIYStyleFile #SallyBeauty when you post to Twitter or Instagram.

Any suggestions for future looks you’d like to see featured? Let us know that, too!

HOW TO : Classic Darling Eyes

STEP8b_Preppy Eyes

A classic eye is simple and gives just a little oomph. Never too flashy or brash, it’s all about playing up a natural look with a little bit of color.  Below is one way to get a preppy look for the eyes…

Apply Flawless Touch Eye Primer to your entire lid – even up to the brow line. The primer will create a smooth, blank canvas for color, help shadow last longer and prevent creases and lines.

Flawless Finish Eye Makeup Primer


Apply the taupe shade from the Femme Couture Smoky Eyes Nude Palette. Use a brush to apply, then your fingers to blend all the way up to your brow line.

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Apply the dark brown on the bottom left side of the palette and blend thoroughly in outer corners but leave some of the lighter taupe shade on its own on the inside corner of eye. See below…

STEP 2c_Preppy_Day_Eyes_15

Add some definition on the inner corners of eyes with Femme Couture Moon Glow Shimmer stick in “Champagne Glow.” Use a brush to blend.

Shimmer accent eye make-up

Adding inner eye glow

Add your liner. A dark brown works well with this look. Try espresso.

STEP4 _Preppy_Day_Eyes_eyeliner

Next you will want to apply a dark mascara. Go for blackest black to make this look very neat & clean.


STEP 6 1/2
For a little extra oomph, pop on some false eyelashes.

STEP7_Preppy Eyes

Once everything is in place, touch-up, as needed then you are good to go!

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STEP8_Preppy Eyes

Be sure to read our other “Preppy Look” tutorials to complete your full prep appearance!