Get the Look: Provocative Plum

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The moment I pack away my swimsuits for the upcoming cooler weather, I immediately start thinking about how I can update my look. My hair gets light in the summer from the sun and chlorine, and I like how my dark hair contrasts with my no longer sun-kissed skin.

This fall shades of purple are super hot, and I think I’ve found the winner in my search for new color in this Provocative Plum technique. It’s a fun way to update your look for the new season, and I like how it’s edgy but still subtle.

For this color process, you will use two different formulas – one to highlight and one to apply for all over color.

Here’s the breakdown:

Formula One: AGEbeautiful Crème Lightener  and AGEbeautiful 20 Volume Developer

Formula Two: 2 oz. AGEbeautiful 4V Dark Plum Brown Permanent Hair Color mixed with 2 oz. AGEbeautiful 10 Volume Developer

  1. Select 1/4″ or smaller pieces that you want to brighten and apply Formula One to the mid-lengths and ends
    to create highlights, covering each piece with foil. We recommend around the face, bangs, and top of the crown.
  2. Once the last piece is complete, allow it to process for 25 minutes.
  3. Rinse Formula One completely and towel dry your hair.
  4. Apply Formula Two to your entire head and process for 30 minutes.
  5. Rinse, shampoo, and condition.
  • Eleanor Elliott

    August 24th, 2014

    Reply

    I love this color and have wondered how to get it. thanks for the detailed directions. I plan to try this next time it’s hair color time!

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