I am super excited about the newest shades for Ion Color Brilliance. NN, a.k.a. Intense Neutral, is a double dye lot series that provides the same excellent conditioning and shine that all other Ion shades offer, as well as the ability to ensure superior gray coverage for hair that is more than 50% gray. What that means is that these shades have a double the pigment to get the job done.
This new PPD free, low ammonia double dose of pigment will fortify each strand of hair while making sure those grays are completely covered. It’s available in 8 different shades and is in stores now.