If you want to stand out in a crowd—and who doesn’t?—check out new Ion Color Brilliance Brights! Available in eight bold and brilliant shades—Purple, Fuschia, Aqua, Sky Blue, Teal, Orange, Magenta or Red—this haircolor spectrum will appeal to the artist in you.
As anyone who has used radical color knows, to get vivid, true-to-tone results, pre-lightening is a must. Use a lightener formulated for on-scalp application, such as Ion Color Brilliance Powder Lightener, mix and process according to the enclosed directions. It is important to note that the degree of lift achieved with pre-lightening will directly affect the vibrancy and intensity of the final result.
Also, keep in mind that lightening reveals your hair’s undertone. This underlying pigment must be taken into consideration because your final result will be a combination of this exposed undertone and the new color you apply. For example, if the exposed underlying pigment is orange or a dark yellow, it will contribute to the final color.
So, read all directions before applying anything to your hair. Follow the guidelines for lightening your hair color level, and use the color wheel to help you select the perfect shade.
After shampooing and drying hair, simply apply the selected shade of Brights, and process for 20 to 40 minutes depending on color intensity desired. It’s very important to strand test every 5-10 minutes to be sure you get the results you want. After processing, rinse hair thoroughly and apply Ion Color Brilliance After Color Treatment to close the cuticle and lock the color in.
During May, to celebrate the launch, you’ll receive Ion Color Brilliance Powder Lightener FREE! when you purchase any shade of Color Brilliance Brights.