Every once in awhile, I discover a product at Sally Beauty and drive everyone around me crazy by talking about it Every. Single. Day.

For awhile it was Miracle 7, then I moved on to the greatness of Ion Dry Shampoo and now I’m completely obsessed with Retinol Anti-Wrinkle Facial Serum.

I will say that my obsessions are never without cause. This serum is pretty amazing stuff. It’s formulated with the highest concentration of Retinol Palmitate, but it’s base is gentle so there’s no adjustment period that you find with many Retinol products.

I’ve been using it morning and night, and have seen an immediate difference in the fine lines around my eyes and on my forehead. Plus, I love that it’s only $10.99!

What about you? Have you added Retinol to your skincare routine? Seen any results?